Events like #Breaking2, which have virtually no connection to "sneakerhead culture," fashion, or celebrity (despite the presence of Kevin Hart cracking jokes from the sidelines) aren't speaking to the customers currently flooding into sneaker industry. Under Armour, a leader in sportswear but a non-factor in fashion, recently reported underwhelming visit this page sales of its Curry 3 sneakers. Matt Powell, a sneaker industry analyst for NPD Group told Forbes last week that this is the first time in twenty years that he's seen down sales figures across every athletic category . Nike's

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